branding
branding
Centre for Appropriate Technology
After more than twenty years engaging technology and developing solutions for the unique challenges residents face living remotely across central Australia, the Caterpillar engineering equipment manufacturer applied heft to stop the Centre for Appropriate Technology referring to itself as CAT. With both scientific and traditional visual references the following brand assets and styling was developed to provide additional support throughout this referencing transition.
Bellette Media
In addition to a bespoke animated logo design the extended branding referenced the ranging services of this small full-service advertising agency. The new identity was rolled out across all the relevant formats of the time including stationery, signage, web and television.
campaign
campaign
Opera for a new age
Identity extension working throughout all marketing to promote the company as a specialist producer of unique and contemporary opera. Assets supported campaign collateral to promote the directional change within individual performance and new season marketing.
Foodland fuel and...
Local independent supermarkets and service station join the fuel discounting competition against the national duopoly chains with a campaign primarily communicated through local media and direct marketing.
Araluen Cultural Precinct
Branding system developed to easily identify various venues across the Araluen Cultural Precinct when promoting individual activities. The strength of this branding is not only rewarded by audiences easily identifying the venue but with the general public being better informed of the extensive role of the precinct in their community.
Miss Gladys Sym Choon
All-purpose branding, marketing, merchanising and sundry endeavours for fashion retail outlet Miss Gladys Sym Choon and fashion design label razak. The owners took over the heritage listed store started by pioneering Adelaide retailer Gladys Sym Choon and turn the long running gift store into a fashion house for gorgeous-young-things’. Marketing collateral was developed to both promote the heritage of the store and the leading fashion they retailed.




















































