bespoke logos
Bespoke design comes from real experiences. It takes emotional intelligence to balance subtle and overt considerations into singular iconage. Versatile identity design flows from broad experiences. It packages relevant concepts for a journey through time, technology and reproduction variations to remain readily identifiable to celebrate your uniqueness.
Bellette Media
Rebranding of full service advertising agency featuring my art direction and design
Discover what has been said about this logo or explore more identity and collateral from this branding exercise
brand extension
Taking a good idea and going further. Opportunities to extend a brand are hidden within existing concepts. Finding the clues and creating themes expands the meaning of a brand and offers new directions. Pre-emptively, when establishing a new brand, considerations for future extensions can be embedded into the design for future opportunities.
logo refresh
Don’t throw baby out with the bath water. It is important to recognise that branding is a core investment. With a strong brand history established smart money can refresh a logo and its marketing collateral. A refreshed logo helps a brand better communicate its values and mission, especially as markets change. Staying with the zeitgeist and maintaining relevance is to evolve with technological changes, new media applications and reset for future market considerations.
Whichever rationale applies, subtly adjusting logo elements without a complete redesign is nuanced. Reaching out to new customers also means respectfully bringing existing clients through the transition. Refreshing a logo is also an opportunity to address underlying technical inefficiencies and other issues of the original design. A more cohesive and positive brand experience in all media and across platforms should leave you feeling refreshed from the journey.
Spot the changes.
picturesque logos
Sometimes a picturesque logo meets the brief. Often it is resolving a manager’s requirement to represent their business through a real-life scene in an aesthetically pleasing way. Clients are advised that such applications are limiting and need to be well managed through ranging reproduction processes.
